SaaSLessons

SaaSLessons

Home
Archive
About
14 Interview Questions Pre- and Post-MVP [Templates]
Before you build a prototype, you want to learn as much as possible about people’s challenges. When you are testing it, you need to understand whether…
 • 
Marco Piras
You need to think like a media company
If you're a B2B SaaS company, you need to think about your top of the funnel like a media company, and here is why:
 • 
Marco Piras
3
Landing Pages, Social Ads, And B2B Buyers
Landing pages should match channels • Broad targeting for social ads • B2B buyers need a story to tell their boss • People buy certainty
 • 
Marco Piras
Your role as a business is to listen and provide the GTM motion the market wants.
Not the one you want.
 • 
Marco Piras
Slack, Copywriting, And Competition On Google Ads
How to save yourself and your coworkers from Slack interruptions • Improve your marketing copy by removing the feeling of "work needed" • How to write…
 • 
Marco Piras
Product-led vs Sales-led
They're actually complementary and the larger your customers are, the higher the chances that it makes sense to use both.
 • 
Marco Piras
intent-based outbound
and why it's difficult
 • 
Marco Piras
Founder Brand, Awareness VS Conversions, And Sending Traffic To The Right Pages
Leverage your company’s founders to create trust and drive revenue • Use social media for awareness and emails for conversions • Different website…
 • 
Marco Piras
© 2025 Marco Piras
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture