Slack, Copywriting, And Competition On Google Ads

How to save yourself and your coworkers from Slack interruptions • Improve your marketing copy by removing the feeling of "work needed" • How to write Google Ads copy for competitive keywords

Lesson #1: How To Save Yourself And Your Coworkers From Slack Interruptions.

Ask questions in bulk.

Share them as a numbered list so the other person can quote numbers to reply.

Give them options so all they need to do is to pick one. 

• Template:

  • #) update 

  • #) question → options

• Example:

  • 1) The new spec is ready: [Link]

  • 2) Can we ship the /features page? → We can keep the copy as it is for now and edit it later or have a call and chat about it before shipping it.

  • 3) Can we create a new landing page for SMBs? → I can ask Nick.

Lesson #2: Improve Your Marketing Copy By Removing The Feeling Of "Work Needed" To Achieve The End Goal That You’re Promising.

Nobody wants to have to do a lot of work to get results.

The better you’re able to address that concern for your potential customers, the more likely it is that they will want to try your product.

I've seen a huge difference when I eliminate this kind of sentiment in my copy - and the lesson applies to ads, landing pages, cold emails, and any other marketing asset you can think of.

Lesson #3: How To Write Google Ads Copy For Competitive Keywords.

In order to beat the competition on Google Ads and get clicks, you need to differentiate yourself from the adjacent ads. 

How? You want to be clear about how you are better than your competitors. At the same time, don’t try too hard… 

Be honest about what your product can and can not do and who is designed for. In that way, bad-fit prospects can self-select out. 

You can go as far as saying: “If you want A, pick Competitor X, but if you want B pick us.” On the one hand, it will be genuinely useful to potential customers. On the other hand you’ll avoid spending a lot of time and money on ineffective ads.

You don’t just want clicks, you want happy customers.