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intent-based outbound
and why it's difficult
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Marco Piras
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Your role as a business is to listen and provide the GTM motion the market wants.
Not the one you want.
 • 
Marco Piras
You need to think like a media company
If you're a B2B SaaS company, you need to think about your top of the funnel like a media company, and here is why:
 • 
Marco Piras
3
Product-led vs Sales-led
They're actually complementary and the larger your customers are, the higher the chances that it makes sense to use both.
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Marco Piras
Founder Brand, Awareness VS Conversions, And Sending Traffic To The Right Pages
Leverage your company’s founders to create trust and drive revenue • Use social media for awareness and emails for conversions • Different website…
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Marco Piras
Slack, Copywriting, And Competition On Google Ads
How to save yourself and your coworkers from Slack interruptions • Improve your marketing copy by removing the feeling of "work needed" • How to write…
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Marco Piras
Landing Pages, Social Ads, And B2B Buyers
Landing pages should match channels • Broad targeting for social ads • B2B buyers need a story to tell their boss • People buy certainty
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Marco Piras
14 Interview Questions Pre- and Post-MVP [Templates]
Before you build a prototype, you want to learn as much as possible about people’s challenges. When you are testing it, you need to understand whether…
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Marco Piras
SaaSLessons
SaaSLessons
Product and marketing insights that help you grow your B2B SaaS business.

SaaSLessons

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