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Scaling personalised outreach - Your first 90 days - Day 1
Personalization needs data.
 • 
Marco Piras
Labeling and grouping data by theme with GSheets + ChatGPT
Here’s the full tutorial that you can follow.
 • 
Marco Piras

March 2024

Outbound MQLs
Regardless of outbound MQLs, conversion rates should be segmented by channel.
 • 
Marco Piras

December 2023

rebranding outbound
as sales outreach
 • 
Marco Piras
Introducing the Outbound Revenue Operations ABM Marketing Advisor
An expert in outbound sales operations and ABM strategies.
 • 
Marco Piras

November 2023

intent-based outbound
and why it's difficult
 • 
Marco Piras

January 2023

Your role as a business is to listen and provide the GTM motion the market wants.
Not the one you want.
 • 
Marco Piras
You need to think like a media company
If you're a B2B SaaS company, you need to think about your top of the funnel like a media company, and here is why:
 • 
Marco Piras
3

November 2022

Product-led vs Sales-led
They're actually complementary and the larger your customers are, the higher the chances that it makes sense to use both.
 • 
Marco Piras

July 2022

Founder Brand, Awareness VS Conversions, And Sending Traffic To The Right Pages
Leverage your company’s founders to create trust and drive revenue • Use social media for awareness and emails for conversions • Different website…
 • 
Marco Piras

January 2022

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