SaaSLessons

Share this post

You need to think like a media company

saaslessons.substack.com

You need to think like a media company

If you're a B2B SaaS company, you need to think about your top of the funnel like a media company, and here is why:

Marco Piras
Jan 18
1
3
Share this post

You need to think like a media company

saaslessons.substack.com

🤔 Creating content that educates and entertains people through the channels they prefer can help move them from unaware to brand aware in the awareness phase of their customer journey. The challenge is to find the channels where your ICP hangs out and then create content that fits that channel (e.g. authentic videos on TikTok, contrarian point of views explained through short, snappy threads on Twitter etc…). 

🎬 You need to think like a media company or buy or partner up with a media company that your audience already loves, like Hubspot did with The Hustle. 

☝️ If and when you do manage to nail your marketing at the top of the funnel and create awareness about your brand in the market, then you will see conversion rates improving at the middle and bottom of the funnel. People who already know your brand will be more likely to reach out when they need a product like yours and will be more responsive to your outbound activities.

Thanks for reading SaaSLessons! Subscribe for free to get full access to the newsletter.

3
Share this post

You need to think like a media company

saaslessons.substack.com
3 Comments
Livio Marcheschi
Writes Think twice, it's all right
Jan 18Liked by Marco Piras

Short and sweet!

Expand full comment
ReplyCollapse
2 replies by Marco Piras and others
2 more comments…
TopNewCommunity

No posts

Ready for more?

© 2023 Marco Piras
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing